At the age of 25, while studying for an undergraduate degree, Asaf Shaul accompanied Ami Ankilewitz as a care taker — and was unexpectedly exposed to the film world as a protagonist — in Dani Menkin’s award-winning documentary 39 POUNDS OF LOVE. He joined the project as a producer and a partner, leading to its international success that included acquisition by HBO and being “short listed” for an Oscar. He attended the special screenings as a lecturer, telling his own story through Ami’s inspiring life.

After studying for a B.A. in business administration and an M.A. in non-profit management, Asaf established a unique therapeutic project to rehabilitate youth who have experienced great emotional and physical distress. 

And after many years of entrepreneurship and project management in real estate, tourism and healthcare, Asaf Shaul has decided that the real world is on big screens :) — and is now a part of Hey Jude Productions mission to make great, inspirational films.